BluPlanet Recycling
The BluPlanet Recycling shoot was fun. I wrote the piece based on "Christian Children's Fund" type commercials where a random old guy makes you feel terrible about yourself. The difference with this was the shot across the bow to the City of Calgary who, strangely, will give recycling bins to single family homes but not condos or townhouses. I lived in a townhouse, didn't have a recycling bin yet my neighbours across the alley did...made no sense.
The spot got featured all across CBC Canada, Metro papers and Reddit. Pretty cool all in all.
